As creative professionals intent on making a big impact in our community, Creativity Built members know a thing or two about workflow tips for photographers. A workflow refers to how you structure your internal operations to make your life easier and your work processes more efficient.
Why do workflows matter to photographers? Workflows help you automate and streamline repeatable tasks. Not only does this decrease the possibility for errors, but it increases your overall efficiency. By saving time and becoming more organized, you support the overall success of your photography business.
Where Photographers Should Implement Workflow
Now that you know what a workflow is, the question is where to apply it. A workflow can apply to all the processes in your business, including:
Moving between tasks
The software you use
Your CRM (Customer Relationship Management software)
Helpful Workflow Tips for Photographers
Here are a few tips you can consider when implementing a workflow across the different areas of your business:
Use CRMs to foster and maintain a personal connection with clients.
Use a base preset for every shoot, and then adjust as needed based on that shoot. You can even name the preset after the client for later use on future projects with them.
Utilize photography mood boards, pre-shoot, in communication with your clients to increase overall satisfaction upon delivery.
Keep your images backed up to at least 2 (if not 3) sources—physical and cloud.
Organize your photos by time period to keep track of when you shot a project.
Nail down a complete editing workflow that helps you streamline the process from start to finish in an easy, repeatable way.
Use gallery sharing platforms that allow your clients to view print options (and more) on their own. This allows the client to make purchases without the need for you to be fully engaged in the process.
Best Workflow Tools for Photographers
There are a lot of tools out there for photographers and these are some of the best, especially when it comes to managing workflow:
Honeybook: Honeybook is a platform that helps you manage projects, book clients, send invoices, and get paid all in one place.
Dubsado: This platform is popular for its excellent support and customizable solutions. You can use Dubsado to support client relationships, schedule appointments, and streamline your projects.
Flodesk: Flodesk is a user-friendly, email marketing program that makes it really easy to create customized, professional eNewsletters and automated email flows. Click through the link to save 50% off when you sign up.
Pic-Time: Pic-Time is the ultimate workflow solution for creating and sharing online photo galleries, and upselling to your clients. Not only does it help you stay organized but Pic-Time's built-in marketing tools and store also help you increase your passive income. Get a free month with code: AUMPYP .
Pixieset: Pixieset is another popular online gallery platform helping photographers to share and sell online.
Photo Mechanic: Photo Mechanic is a photo browsing tool that helps you view, manage, and organize digital photos. They also offer a free 30-day trial.
Infinite Color Panel: Infinite Color Panel is a smart color-grading tool. It works by expertly randomizing a set of adjustment layers to create a unique look to your images.
Workflows for the Win
If you want to see your photography business rise to the next level, you need to have the groundwork in place to support that growth. This is where workflow comes in. A great workflow will help you stay organized and work more efficiently, which will only help you be more successful in your business.
Love learning about tools and tips for photographers? Read about The Best Educational Resources for Creatives.