Should creatives be tapping into the benefits of blogging? While it can seem intimidating to go all in on blogging (especially if you haven’t ever tried it), it can be a great tool for your business. Blogging helps you connect with your followers, lead conversations online, and so much more.
If you’re curious about the benefits of blogging and you’re wondering if this is something you should invest your time in, keep reading to learn how blogging can benefit your business.
The Benefits of Blogging for Creatives
You don’t need to blog to run a successful business, but it can only help. There are lots benefits to blogging for your business, and we’re going to dive into those now.
Blogging helps ideal clients find you. If you equip your blogs with all the necessary search engine optimization (SEO), you’ll rank higher on search engines like Google. When you rank higher, potential clients who search for words relevant to your business will see you at the top of their search results. This can make connecting with ideal clients so much easier.
Blogging is an opportunity to create quality content for your audience. You want to engage with your audience and provide them with as much value as you can. One way to do this is by sharing what you know through your blog. This can help build trust and establish your credibility in your industry.
Blogging creates content that’s reusable on other platforms. Have you ever found yourself stuck on what to post on social or in your latest newsletter? When you regularly share informative, valuable content on your blog you’ll always be able to pull from that and use it in other areas. Sometimes, the best content you can get is the stuff you already have, especially if you have great blog posts.
Blogging helps you drive sales and inquiries. Blog posts that draw your audience in can also help you make more sales or generate more inquiries about your work. How does this work? First, you can add a call to action at the end of your posts to contact or book with you. Second, if ideal clients are being drawn to you through optimized blogs, the revenue you generate through your website is bound to increase.
Blogging isn’t ideal for everyone. That said, if many of your clients find you online or you are struggling to attract clients at all, blogging may be a worthy investment for you.
How to Start Blogging
Writing a blog may not be in your wheelhouse, and that’s okay. You’ll have to start somewhere, and, once you get the basics down, you’ll see it’s not as intimidating as you might think. The best place to start would be researching some tips or watching YouTube tutorials. Write a rough draft of your idea and iron it out as you learn more about how to format a blog and optimize it effectively.
If you feel like blogging might be crucial to your business but don’t have the time or energy to invest in it, consider hiring someone to write your blogs for you. This will be especially helpful if most of your clients find you online, or you simply want your content to rank higher in search engines.
Tips for Blogging Success
If you're going to start blogging, you don’t just want to write any sort of blog. You want to write useful, good quality blogs. Here are some quick tips on how you can make the most of your blogs.
Get acquainted with SEO. Search Engine Optimization (SEO) means optimizing your content for search engines by improving the quality and quantity of your content. There’s more to it than we can get into here. If you are a self-directed learner, you should start diving in. Without SEO, your blog may sit there unseen. If this doesn’t sound like it’s your thing, consider hiring a professional who can guide you through the basics.
Repurpose your blog content. One blog can actually go pretty far. You can share it on all your social channels, and you can even take out small pieces to repurpose for social content.
Quality over quantity. Yes, it’s important to be consistent in posting blogs. However, you don’t want to sacrifice quality just so you can keep pumping them out. Write about the subject matter your audience actually cares about. Make sure the formatting is appropriate, and add appealing photos to keep readers interested.
Start Blogging Today
The best thing about starting your blog is that you don’t need any fancy equipment. All you need is your computer, an internet connection, and an idea. That’s truly where you start. You might hire a professional to carry that idea to the finish line, or you could invest in learning how to optimize blogs yourself. Either way you can enjoy the benefits of having valuable, reusable, searchable, sharable content.
Want to learn more tips that can help you boost your business? Read our post about the PESO content marketing strategy.