Photographers, You Need a Shot List

Updated: Jul 22


Photographers, especially brand photographers, need a shot list for their photoshoots.

⁠Any visual content created for your clients become a direct reflection of their values, their intentions, and their energy. As an agency or freelance creative, you are an external party that isn't necessarily working with the client every single day, so hopefully, you are taking the time to learn the ins and outs of their key messaging and visual identity, but a shot list for your photoshoots will still be absolutely crucial. ⁠

⁠Just in case you don't know, a shot list is exactly what it sounds like: an itemized list of images or shots that you want captured during a photoshoot.


The directive can be as simple as "hand holding cup" or something more like "cup on white backdrop with light source on the left, creating a shadow."⁠

⁠There are different kinds of shotlists you can create, such as:

  • a seasonal shot list

  • a campaign-oriented shot list

  • a shot list for evergreen imagery


You can create this shot list internally if you know what you need, or you can collaborate with a creative director/your photographer to help you organize your thoughts and craft the right shot list that is going to be the most effective for conversion and growth.⁠

⁠If you're still unsure as to why you need a shot list, here are three important reasons that just might convince you:⁠

1. A shot list limits opportunities for miscommunication between you and your clients. By taking the time to organize your thoughts and curate what you need, you're more likely to get what you and your clients want on the other side of a shoot.⁠

2. A shot list saves time. Time on set is valuable, and every minute should be going towards achieving the end goal. A shot list keeps everyone organized, on task, and goal oriented.⁠

⁠3. A shot list gives you peace of mind. It helps solidify that you've clarified your client's vision and their visual presence is on track for greatness. ⁠

⁠Still have questions, or need help getting started with your shot lists? Join Creativity Built for access to templates and resources to help you build your own!

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