Is there a specific way that creatives should use social media? Absolutely, but it may not be as straightforward as you think. Social media is a great tool, but if you don't use it the right way it can create a lot of undue stress and leave you feeling bogged down.
Today, we're cutting out the noise and covering how creatives should use social media, including how you should show up, how you can better connect with your audience, and tips for using your social time more effectively.
How Creatives Should Show Up on Social Media
When you're creating content for social media, it's tempting to do what's trendy or seems to be working for everyone else. While it's okay (and even sometimes beneficial) to follow trends, it's important to keep in mind what comes naturally to you.
For instance, you might see another creative pulling off an extroverted, joyful, and sales-forward approach. This approach might be working really well for them, and, because it is, you may consider changing your tone. BUT, if you're a more serious, introverted, and so not a salesey-type, that approach is bound to feel awkward to you and, if it feels awkward to you, your audience will pick up on that, too.
In terms of personality, the right way to show up is simply as yourself. Think about this in terms of branding: there are so many different brand personalities out there, and all of them have the space to thrive. There's an audience for everyone, no matter how different we are from each other. As a creative business owner, your brand personality might just be YOU. You can show up as yourself and thrive.
There are specific ways in which you can use social media to its full advantage for your creative business. Just remember that you don't have to fit the mold to be successful.
3 Tips for Using Social Media Effectively
Be intentional. So many of us sign on to social media with the best intentions, but then time slips away and, suddenly, we realize we've spent the last hour mindlessly scrolling instead of connecting with our audience and potential clients. While on social media, use your time wisely. This will help you maximize your productivity and keep your social activities focused on tasks that keep your business moving forward.
Be authentic. Being your genuine self benefits your audience because it gives them a glimpse of the real you. As a creative business owner, the essence of your personality is so important to convey. There are potential clients out there who are going to see your content and, when they do, you want that content to be an accurate representation of you. Equally as important, being authentic keeps you sane too because you don't have to force content that doesn't connect with you.
Be consistent. Your content might be out-of-this-world good, but if you're not consistently posting, it might get missed. Accounts that don't post often don't get as many views or as much "feed time" as others that do, so your content may be missed by potential viewers. Posting content consistently helps you stay on the minds of your audience and also gives them more opportunities to engage.
Connecting with your Audience on Social Media
Let's say your content is on point, but your engagement is low. You might be wondering what you're missing. If you want to connect with your audience on a deeper level and get that engagement up, here's what you can do:
Ask your audience what they want to see from you.
Be a great resource by providing valuable information and education.
Include a question or a Call to Action at the end of every post.
Use the question and/or quiz sticker in your stories.
Take a look at your hashtags and make sure yours are still relevant to you.
Create more video content (like Reels on Instagram, which is showing high engagement right now).
Creatives Should Use Social Media to their Advantage
When you show up on social media be intentional, authentic, and consistent. Engage with your audience in a meaningful way. When you use social media in this way, it actually feels good because you get to connect with people genuinely and in a way that honors your own personal nature.
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